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What is a
Call to Action?

Ben Rios Blog by Ben Rios | April 10, 2023

When you drive through a busy boulevard or a freeway, you will often notice billboards that companies use to market and advertise their products or services. Pay special attention the next time you see one, but I recommend doing it while you are not driving. If you carefully examine the billboard, you will realize that the billboard itself is eye-catching, and attention-grabbing. This is also known as a Call to Action. 

What Does a Call to Action do?

A call to action is a concrete message that is communicated directly to the consumer. It encourages the user on your website to respond, take action, and proceed further. This will create engagement and offer the user a sense of direction, or an invitation. The main purpose of a call to action is to grab the attention of the online user, and to generate a new lead.

A call to action can be used as a read more button, a form submission, a view product option, and so much more. Primarily, a call to action will be used for lead generation.

What is a Call to Action?
What is a Call to Action?

Using the Right Keywords

In order to create a useful, and reliable call to action, you must choose your keywords carefully. Use strong keywords that will grasp the attention of your potential customer. You will want to create a sense of urgency as well, especially if you have an eCommerce store with a special sale going on.

Strong action words like Shop Now, Reserve, Get Started Today, Sign Up, and Voluneer are just a few to give you some ideas. Make sure that your keywords are SEO specific, related to your niche business, and business goals.

Frequency is Key

When using your Call to Actions, don’t be afraid to use them frequently. Use them throughout the website, especially on your home/landing page. Every service page should have at least 2-3 call to actions as well.

Since most users will be navigating on your website with a mobile device, there is more scrolling associated because the content is stacked onto one column. Feel free to break up the content with more Call to Actions.


Call to Actions provide more direction throughout your website. This will result in more user engagement, and may potentially generate more leads for your company in no time.

Contact us if you need help with building a new website, or simply need help editing your existing site. Our team will work diligently to make sure your call to actions are placed right where they should be.

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