1. Visual Storytelling
Visual storytelling is an effective way of marketing your product or service without losing the user’s interest. As long as you keep it short, simple and engaging, then you should have no issues. Visual storytelling should always include important topics such as who we are, what we do, what we offer, how this product or service can benefit you, and “why choose us?” to complete your marketing presentation.
Feel free to use short snippets of content, graphics, photography, and media. Keep it engaging and interactive. A video is always a great tool to use on your opening hero section. The video should be a short, hi-res clip emphasizing what your business is all about. A call to action such as a button is also important to entice the user to engage even further. If they are indeed interested, they will click on it to either learn more, or contact you to get started.
2. Large Titles
Large and bold titles have been used in advertising for the longest time. If you ever notice billboards, you will notice the type of font displays they have for their ads. They are indeed attention grabbers.
For the web using large titles are also another idea to use to take your website to the next level. Depending on what you’re marketing, you will either want to go with bold weighted fonts or thinner fonts. However, the real estate on a website is much smaller than a traditional billboard so you will want to choose a decent size that doesn’t go overboard. The actual sizing may differ for mobile as well, and that depends if you’re either using pixels or em sizing units.
So don’t be afraid to go big and bold. Get creative with your CSS skills as well, and style your titles. Use all caps if you feel it is necessary. Use dual font weights. You can also do scrolling text animations. There is no limit to what you can do so experiment and remember to have fun.
3. Subtle Design Elements
In general, subtle designs make a huge impression. A great example would be a car. Aside from exceptional performance and gas mileage, there are certain subtle design elements to a car that make that specific model and year unique. The same can be applied to web design. Your website is your unique, crafted presentation that you display on the world wide web. Subtle design elements will give your website more of a glamorous look.
Examples of subtle design elements are:
- Horizontal rules
- Bullet points
- Unique icons
- Drop shadows
- Box shadows
- Text shadows
- Drop caps
- Button designs
4. Before & Afters
Before and afters are another way to boost your website and generate more clicks. Depending on which type of service you are in, it’s always a great idea to showcase your work. People in general are always interested in seeing your work and what you can accomplish.
Ideal niche markets such as landscapers, make-up artists, dentists, and plastic surgeons are just the very few of websites that should contain some before and after photos to highlight online. It is however, very challenging and time consuming to capture your work, so make sure you have a great camera that captures hi-res photos.
Overall, before and after photos are a great way to display and showcase your impressive work that may result in more user website engagement. It is also another way to establish trust and potentially generate new leads.
5. Experiment With Color Branding
Website colors are unique and they offer an intriguing sense of purpose to your website and company branding. In the world of color psychology, they also convey a powerful effect on our mood and emotions. Some websites experiment with multiple colors, others use two tones, and others simply use neutral colors. There is nothing wrong with either. Your purpose is to find the best set of colors to take your branding to the next level.
Don’t be afraid to experiment and implement subtle colors to your subtle design elements as well. If you are unsure about how to display your color scheme for your website, Our team at Steadfast Websites will guide you through this process.
6. Detailed Footers
A footer is simply a section that displays important business information at the bottom of your website. Display as much important information as you need to. Examples are your phone number, address, business hours, menu content, and more. Displaying this information is not only convenient for the user, it is also beneficial for your SEO rankings.
Spend an extra amount of time creating and filling in your footer section. Just make sure that it is very organized, easy to read and mobile friendly.
Minimalism simply means a simple website without too much scrolling. Since minimalism is one of the latest trends, it is also another great way to boost your website’s rankings. Users want their information quick and if they don’t need to scroll as much, it benefits your business in the long run.
It is also still possible to implement the 6 tips mentioned above to your website while still keeping it minimal. If you have questions regarding any of these 7 tips and ideas, feel free to contact us directly by filling out our intake form.
Take Your Website to the Next Level with Steadfast
If you are looking to get your business off the ground, or if you need to take your existing website to the next level, reach out today and will be more than happy to assist you with your future business goals.