UI stands for User Interface, and it is the common interaction between a human and a computer or communication device. Examples are desktop, laptop, tablet, and mobile. UI can also be defined as the interaction between a user and a website.
UX stands for User Experience, and it is defined as the way a user interacts with the website and its important elements. Web design principles play a huge part in the outcome of how well users will engage with your website. Below are 6 design principles to consider when designing a website for your clients.
As for web elements, your hierarchical “h” tags should also be used throughout every page of your website. This is important because search engines will be crawling your site to look for these elements so that they can be indexed properly.
When selecting your color scheme, your palette should include your primary pop color, and another subtle complimentary color. Your preference of color usage may vary depending on what your marketing purposes are. Some companies splash bright colors while others use neutral colors with subtle pop colors, and there is nothing wrong with both options. It all depends on what your business is trying to convey.
The important factor to consider is that color usage should be well balanced and consistent, especially when applying colors to certain elements, like a horizontal rule.
In the world of web design, spacing is also important to improve the user experience. Enough negative/white space must be included to give the site some balance. Having a cluttered website does not give the elements some breathing room and they can cause confusion to the user. The spacing must be consistent throughout the website as well. A good tip would be to first build out your template with adequate spacing, then clone it to use for other pages. This will help with consistency.