Newsletters in general may seem quite complex to build if you overthink your marketing strategy. In reality, you can create a meaningful newsblast if you just experiment and have fun with it. If your goal for the holidays is to generate more clicks, conversion and sales from your newsletters, here are 3 email marketing ideas to get you started on the right path.
1. Personalize It
Personalizing your message makes a huge difference and captures the attention of the email recipient. However, personalizing your newsletter takes much more than just dropping the user’s first name onto the letter. It also consists of personalized content, images, or other media to produce a great newsletter. This is where you can let your creative juices flow.
The holidays are also a special time to offer your recipients a good bargain, especially if you are selling personalized gifts. Usually people around the holidays are stressed out, but they are also inclined to be more in a giving mood. By converting your newsletter into a personalized call to action, you are more than likely to boost engagement and generate a sale.
Verbiage that is personalized is important as well. The word “You” is a short, simple and personalized word that will directly speak to the recipient. Make sure that your marketing slogans contain the word “you”. Also mention why the recipeint should purchase this product or service, and why it would benefit “you”. Have fun with it.
2. Offer Dynamic Discounts
Discounts in general are always engaging and persuasive by capturing a user’s attention. If I see a good discount, I am inclined to take advantage of it. However, for the holidays it is important to consider offering a dynamic discount that dwarfs the general discounts you provide throughout the year. People who were often misled by small discounts, expect much more during the holidays. A good deal is indeed a bargain that benefits the recipient to quickly convert them into a customer.
The types of discounts we recommend using are ones known as BOGO. Buy One Get One deals are ideal. You can also do Buy 2 Get One and so forth. The one can be either a percentage discount or a free offer. There are many flexible discounts you can offer with BOGO. They also blend in well with holiday shopping, as you can purchase a product or service and receive one free, and gift that to your loved one. Overall, you cannot go wrong with a dynamic discount for your email marketing newsletter.
3. Countdown Timer
With email newsletters, time is of the essence. During the holidays, a newsblast should definitely contain an urgent message. A countdown animated timer is a great tool to implement onto your newsletter. This will create a sense of urgency and result in the recipient making a decision. It will incline them to take advantage of the special offer you are selling.
Another way to create a sense of urgency is too add verbiage such as “Limited Time Only”, or “While Supplies Last”. Feel free to use other important keywords to explain that time is running out. The holidays are a special time and the season blows by us rather quickly. Mention it and emphasize it. Follow these 3 important email marketing ideas to help with generating more clicks and conversion.